Description

The packaging design of 南京（梦都）升级版 breaks new ground while inheriting the traditional elements of 南京（炫赫门）. The primary color is apple green, creating a serene ambiance of "dream." The front design seamlessly integrates dragon culture with the "梦都" elements, and the outer packaging enhances its overall quality through a brushed technique while maintaining classic elements. The "dragon head and phoenix tail" pattern on the front employs red floral laser aluminum technology, dazzling from different angles and emphasizing a three-dimensional and layered feel, further intensifying the visual impact of "炫," making the product packaging distinctly unique and more prominent on display. In terms of sensory quality, it generally follows the sensory style of "炫赫门" and the distinctive characteristics of sweet tips, further reinforcing the consumer perception of "炫赫门都甜" and evoking associations with a "sweet and beautiful" lifestyle. The aroma is elegant and abundant, with smooth and full smoke that offers a rich taste and a sweet aftertaste, leaving a comfortable and pure finish. The product selects high-quality tobacco leaves from both domestic and international sources, utilizing mature thin cigarette formula blending techniques. The processing employs specialized technology designed for the characteristics of thin cigarettes, showcasing the inherent quality features of pure and natural aroma, delicate and lingering smoke, and a clean and comfortable aftertaste, all while inheriting and promoting the吸味 style of the "南京" brand. Additionally, while retaining the aromatic intensity and high satisfaction of "炫赫门," the tar content is only 6mg, significantly reducing smoke irritation and enhancing comfort and harmony, aligning with the industry's trend towards low tar and harm reduction, and catering to consumers' general pursuit of a healthy lifestyle.

南京（梦都）升级改造产品卷烟包装设计在传承南京（炫赫门）传统元素的基础上进行突破创新，主颜色以苹果绿为基调，营造“梦”之静谧意境。正面图文将龙文化与“梦都”元素有机融合，外包装在传承经典的基础上，通过运用拉丝工艺提升整体质感，包装正面“龙头凤尾”图案采用红色碎花镭射电化铝技术，在不同角度变化炫目，突出立体感、层次感，进一步强化 “炫”的视觉冲击，使产品包装更具鲜明特色，柜台陈列效果更加突出。 感官品质上总体沿袭了“炫赫门”的感官风格及甜嘴棒的鲜明特点，进一步强化了“炫赫门都甜”的消费认知，激发“甜·美”的生活联想。香气高雅充足，烟气柔和丰满，吃味醇和回甜，余味舒适纯净。产品精选国内外优质烟叶，配方上充分运用成熟的细支烟配方调制技术，工艺上采用专门针对细支卷烟特点设计的加工技术，在继承和发扬“南京”品牌吸味风格的基础上，展现香气纯正自然、烟气细腻绵长、余味舒适干净的内在质量特点。同时，在保留“炫赫门”香气浓度和高满足感的同时，焦油含量仅有6mg,烟气刺激性明显降低，舒适感、协调性更强，符合行业低焦减害的发展趋势，也迎合了消费者对健康生活的普遍追求。