Description

The trademark's creative inspiration comes from the combined character graphic of "招财进宝" (Zhaocai Jinbao), a concept from Shaanxi's intangible cultural heritage. This design extends into a visual form, predominantly featuring festive red and gold colors, evoking auspiciousness and the promise of wealth, filling hearts with warmth, while also reflecting the unique cultural charm of Shaanxi Tobacco, making it easier to connect with consumers. The flavor profile inherits the aromatic style of the 好猫 (Hao Mao) brand. To meet the smoking preferences of mid-range cigarette consumers, it employs a blend of tobacco leaves from multiple regions and a balanced ratio of expanded stems and leaves, along with optimized key processing parameters such as room temperature flavoring and air-dried leaves. This further highlights the product's characteristics of "smooth smoke, easy on the throat; pure aroma, clean aftertaste."

商标创意来源于陕西非物质文化中“招财进宝”的合体字图形，是一种图形的延展，以喜庆的红色和金色为主色调，给人一种吉祥喜庆招财进宝之寓意，让人心里充满了暖意，更映射出陕西中烟独有的文化魅力，更容易拉近与消费者的互动距离。 吸味上传承了好猫品牌的香气风格。为满足中档卷烟消费者的吸食需求，通过多产区烟叶配伍和膨胀梗丝的合理配比以及常温加料、气流烘丝的关键工艺参数优化，进一步彰显了产品“烟气绵，入喉顺；烟香纯，余味净”的吸食特点。