Description

The “牡丹” (Mudan) brand of cigarettes is one of the traditional premium brands produced in Shanghai, cherished by consumers for many years. The new “牡丹” is launched based on extensive market research, aimed at enriching and enhancing the brand image and quality of Mudan cigarettes. This cigarette uses high-quality raw materials, crafted with a clever and reasonable formula and fragrance design to achieve a harmonious balance in smoke taste. It retains the traditional smoke style of Shanghai-produced cigarettes, with a subtle hint of plum flavor that is refreshing and pleasant. The smoke is smooth and rich, with a full-bodied and lingering aroma, free from impurities, mild in stimulation, and moderate in strength, providing a satisfying experience with a clean aftertaste and minimal residue in the mouth. The packaging of this cigarette is uniquely styled and steeped in cultural depth. Its design inspiration comes from elegant Chinese ink wash paintings, using a black-and-white splatter technique to depict the peony flower, enhancing its artistic charm—subtle yet dynamic. Additionally, blocks of “Chinese red” feature ancient literary verses, highlighting the brand, with the colors black, white, and red perfectly balanced, striking yet understated. The “true national essence” resonates with “牡丹,” showcasing a distinctive personality that is elegant and refined. Upon closer inspection, it is both visually pleasing and invites a slow savoring, with an increasingly rich flavor experience. The design of the cigarette label is innovatively modern, reflecting a profound cultural heritage.

“牡丹”牌卷烟是传统沪产名优品牌之一，长期以来，深受消费者的喜爱。新品“牡丹”是在较充分市场调研的基础上推出的一款新品卷烟，以此来丰富、提高牡丹牌卷烟的品牌形象和品质。该款卷烟采用优质原料，经过巧妙合理的配方与香料设计，达到和谐平衡的烟气口感，该款卷烟保持了沪产卷烟传统的烟气风格，淡淡的话梅味闻香，清新愉悦，烟气圆润醇正，香气较丰满幽长，无杂气，刺激性较小，劲头适中，富有满足感，余味较干净，口腔少有残留。 该款卷烟的包装风格独特，文化底蕴深厚，它的设计灵感来源于素雅的中国水墨画，以黑白泼墨手法来表现牡丹花图案更显艺术神韵，含蓄而不沉闷，富有动感；同时通过 “中国红”的色块印上古代文人墨客的诗句，借以烘托品牌，黑、白、红三色恰到好处，醒目而不张扬。“真国色”与“牡丹”遥相呼应，个性鲜明，高雅脱俗，细细观赏，既令人赏心悦目，又使人有好味慢慢品，越品越有味的感觉。烟标设计的手法创新现代，烟标的内涵，透出深厚的民族文化底蕴。