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大陆 · Mainland China
牡丹
上海烟草集团有限责任公司
The "牡丹" (Mudan) brand of cigarettes is one of the time-honored brands of Shanghai Tobacco. In 1919, the Shanghai Zhensheng Tobacco Factory launched the "牡丹" brand. In 1929, Zhensheng Tobacco Factory was acquired by the British-American Tobacco Company, and the "牡丹" brand (including the "白牡丹" or White Mudan) became a product of the Dada Tobacco Factory. In 1956, the Shanghai Second Cigarette Factory redeveloped and resumed production of "牡丹" cigarettes. The "牡丹" brand has been recognized as a high-quality product by the Ministry of Light Industry twice, in 1979 and 1983; it won the "Golden Bull Award" for branded products in 1985; it was rated as a top-selling tobacco brand in the country in both 1987 and 1990; in 1994, it received the "Gold Award for National Cigarette Packaging Design" at the first national competition; and in 2011 and 2013, it was recognized as a "Shanghai Famous Brand" product. The "牡丹" trademark has been continuously recognized as a "Famous Trademark of Shanghai" since 1992.
“牡丹”牌卷烟的牌名是上海烟草老字号品牌之一。 1919年，上海振胜烟厂推出“牡丹”牌卷烟。1929年，振胜烟厂被英美烟公司收购，“牡丹”牌（包括“白牡丹”牌）卷烟成为大达烟厂的产品。1956年，上海卷烟二厂重新开发生产“牡丹”牌卷烟。“牡丹”牌卷烟曾于1979年、1983年两次评为全国轻工业部优质产品；1985年获名牌产品“金牛奖”；1987年和1990年两度被评为全国烟草畅销牌号；1994年获“首届全国香烟包装设计金奖”，2011年、2013年被评为“上海名牌”产品；“牡丹”商标从1992年开始连续被评为“上海市著名商标”。
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