Description

During the Qianlong Emperor's southern expedition, he set foot on Longjing Mountain and, inspired, began to pick tea leaves. Suddenly hearing of the Empress Dowager's illness, he hastily tucked the tea buds into his sleeve and knelt to inquire about her health. As he spoke, a wave of refreshing fragrance wafted from his sleeve. The Empress Dowager caught a whiff of the aroma, her spirits lifted, and she felt much better. When she asked where the fragrance came from, Qianlong recalled the tea buds in his sleeve, and with a deep sense of nostalgia, he named it “Longjing Eighteen Imperial Teas.” Fast forward to a day in July 2004, when a delegation led by Peng Mingquan, General Manager of Hubei China Tobacco Industrial Co., Ltd. (hereinafter referred to as Hubei Tobacco), visited Zhejiang Tobacco Commercial Enterprises for discussions on brand development. Under Lion Peak, Qian Jingen, General Manager of Zhejiang Tobacco Company, offered constructive suggestions for advancing technological and cultural innovation at the Huanghelou Technology Park, personally advocating and planning the quality enhancement of the Huanghelou brand. Inspired by this, Peng Mingquan and the technical team embarked on a journey to trace the roots of “Huanghelou,” thus igniting the legendary tale of “1916·Huanghelou.”

乾隆下江南时踏足龙井山，兴所致便采起茶来。忽闻太后有病，急切间将茶芽放进袖带，跪探太后，言语间阵阵清香从袖口散发，太后闻香，神清目明，病好了许多。问及香自何来，乾隆想起袖内的茶芽，故感慨万千，遂钦点“龙井十八棵御茶”。时间回溯到2004年7月的一天，湖北中烟工业有限责任公司（以下简称湖北中烟）总经理彭明权等一行就品牌发展工作赴浙江烟草商业企业交流。在狮子峰下，浙江省烟草公司总经理钱锦根就黄鹤楼科技园推进技术创新、文化创新提出建设性意见建议，并亲自倡导、谋划黄鹤楼品牌的提质升级工作。彭明权及相关技术人员一行受此启迪，对“黄鹤楼”也来了个寻根溯源，于是开启了“1916·黄鹤楼”的传奇。