Description

The essence of 云烟（福） lies in the harmonious blend of the luxurious elegance of 云烟 and the auspicious charm of 福烟. The outer packaging of 云烟“福” features a silver laser-etched border on both sides, complemented by a subtly visible background pattern of the character “福” (good fortune), embodying the spirit of “great fortune” — understated yet full of vitality. The classic golden “ruyi” (a symbol of good fortune) is elegantly cut out, while the silver laser-etched characters “云烟” are positioned at the golden focal point on the front of the box, exuding a refined grace. The upper left corner of the trademark showcases an embossed “福” character and the English term “GOOD FORTUNE” in matte gold, enriching the trademark's visual appeal and enhancing the overall aesthetic quality and urban sophistication of the cigarette pack. In the pursuit of enhancing brand identity and heritage, 云烟（福） allows you to recognize its essence while clearly seeing the classic elements of the 福（银） brand. The design of the trademark box, small box, and cigarette system is elegant, luxurious, festive, and grand. In terms of material selection, the packaging of 云烟（福） is rooted in environmentally friendly and clean production practices, utilizing biodegradable and recyclable laser transfer paper. While achieving an impressive packaging effect, it places a strong emphasis on the use and promotion of eco-friendly materials. The water-resistant paper retains its original color and structure while incorporating the pinyin “yun Yan” to inform consumers that this brand belongs to the 云烟 series. A carefully chosen golden lining paper features anti-counterfeiting embossing technology, prominently displaying the exclusive “福” character, ensuring that consumers are greeted with our specially presented “福” upon opening the package.

云烟（福）的品牌内涵 ：“ 既享云烟的雍容华贵 ，又有福烟的吉祥如意”。云烟“福”外包装在两侧的银光镭射边框的基础上，衬以若隐若现的同色系大“福”字底纹（风格的灵魂）图样，寓意“大福”，低调却不失张力。镂空的经典金色如意造形。银光镭射“云烟“二字放置在盒正面黄金点位置，沉稳中溢出一幡灵秀。商标的左上角（金眉位）为浮雕击凸工艺、亚光烫金的“福”字和原 “福（银）”的英文 “GOODFORTUNE”，丰富了商标画面，使整个烟包更具秀丽质感和都市品位。 在发展提高品牌换装和传承的力度上， 使您在认知“云烟（福）”的同时，又能清晰地看到“福（银）”品牌经典元素。商标条盒与小盒、烟支体系设计高雅、华贵、喜庆、大气。 在配套材料的选用上，“云烟（福）”包装材料从环保和洁净生产入手 ，采用了可降解和可再生利用的镭射转移纸，在追求包装效果的同时，更加注重了环保材料的使用和推广。水松纸在保留原有颜色和整体结构的基础上，相应采用了汉语拼音“yun Yan”字样，以告知消费者该品牌属于“云烟”品牌系列；精心选用了金色内衬纸，在显要位置上，采用防伪压花工艺。 压出专有“福”字， 消费者在开盖的瞬间，首先映入眼帘的就是我们特别 奉献的开盖“福”。