红杉树 — 中国卷烟博物馆

红杉树

江苏中烟工业有限责任公司

“红杉树” was once one of the four famous cigarettes of Jiangsu, consistently recognized as a premium brand in the industry for many years. It is a "Famous Trademark of Jiangsu Province" and a classic flagship product of the Xuzhou Cigarette Factory, included in the national tobacco top hundred brands directory. “红杉树” embodies the brand image of "Flourishing Redwoods, Flourishing Red China / Flourishing Redwoods, Flourishing Good Life," and pursues the brand values of "nature, freedom, and self" through the design philosophy of "Yi Chuang." "Yi," originating from the heart, represents the essence of meaning; in traditional Chinese graphic language, it emphasizes "words must convey meaning, and meaning must be auspicious," striving for "harmony between heaven and man," connecting personal aspirations with nature, and expressing love for life and living. "Chuang," originating from the hand, signifies creation, which involves inheriting traditional culture and creatively reinterpreting its essence based on a foundation of critique, enriching it with contemporary characteristics.

“红杉树”曾是江苏四大名烟之一，连续多年被评为行业名优卷烟，为“江苏省著名商标”，是徐州卷烟厂的经典主导产品，进入全国烟草百牌号目录。 “红杉树”是以“红红火火红杉树，红红火火红中国/红红火火红杉树，红红火火好生活”的品牌形象，以“意创”的品牌设计思想，追求“自然、自由、自我”的品牌价值观。意，源于心，是意境，中国传统图形语言中讲求“言必称意，意必吉祥”，追求“天人合一”，将自我的希冀与自然相联系，表达对生命与生活的热爱；“创”，源于手，是创造，是在扬弃的基础上对传统文化的继承和对传统文化精髓的再创造，使其富有时代特色。