Brands
港澳台 · HK · Macau · Taiwan
长寿
The "长寿" (Changshou) brand of cigarettes originated from the Taipei Tobacco Factory in Taiwan, launched in 1958. It is now a brand under Taiwan Tobacco and Liquor Corporation, holding a remarkable 48% market share in Taiwan, recognized as the "number one cigarette brand in Taiwan." As the leading brand among Taiwanese cigarettes, "长寿香烟" (Changshou Xiangyan) is regarded by Taiwanese consumers as the equivalent of "中华" (Zhonghua), having won the highest international quality medal at the World Tobacco and Liquor Evaluation for three consecutive years. In mainland China, "长寿" cigarettes are imported by China National Tobacco Corporation, with Taiwan International Network Co., Ltd. as the designated agent. To cater to the mainland market, the "长寿" cigarettes sold there differ from those sold in Taiwan, the most notable change being the packaging, which has been transformed from a square shape to an octagonal one, and the use of simplified Chinese characters.
“长寿”牌香烟原产于台湾台北烟厂，于1958年推出，现是台湾烟酒股份有限公司的旗下品牌，在台湾的市场占有率高达48％，被公认是“台湾香烟第一品牌”。作为台湾香烟中第一品牌,“长寿香烟”是台湾消费者心目中的“中华”，曾连续三年荣获世界烟酒评鉴会国际最高品质奖章。 “长寿香烟”在大陆的销售, 由中国烟草进出口(集团)公司统一进口，台湾国际脉络股份有限公司为指定代理商。 为了适应大陆市场，专销大陆市场的“长寿”香烟与在台销售的有所不同，最明显的变化是，外包装由在台销售的四角形改成了八角形，并采用了简体字。
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