A natural and healthy consumption philosophy: 乐道 (Leda) represents the joyful path of nature, crafted with care for those who cherish the natural world, advocating for a consumption mindset rooted in health and authenticity. The product features a sliding double-flap box design, with two small compartments that slide back and forth, each opening separately, and incorporates a biological clock function for time-based enjoyment. Shennong Chrysanthemum: The product uses Shennong Chrysanthemum as its primary flavoring, a unique herbal plant native to the Shennongjia region of Hubei, known for its exceptional natural fragrance. Extracts from Shennong Chrysanthemum can be utilized to reduce harm from smoking and enhance throat comfort; this achievement was certified by the Hubei Provincial Department of Science and Technology at the end of August 2008, with experts deeming it "internationally leading." "Seven Up, Eight Down": Featuring seven Shennong Chrysanthemums as the main design on the front, the phrase "七上八下" (Seven Up, Eight Down) symbolizes the flourishing of one's career for officials and prosperous business for merchants, with the flower arrangement resembling the rising of sesame blossoms, signifying continuous growth and success.

天然健康消费观：乐道指乐自然之道，为亲近自然的智者倾心打造，倡导天然健康的消费观。产品采用滑盖双翻盒体，上下两层小盒可以前后滑动，分别开启，并具备生物钟分时功能。 神农香菊：产品采用神农香菊为主香料，该菊属湖北神农架独有天然本草植物，是天然的上佳香料。神农香菊提取物可用于香烟减害，改善喉部舒适性，该成果已于2008年8月底通过湖北省科技厅鉴定，专家组评价其为“国际领先”。 “七上八下”：以七朵神农香菊为正面主图案，正所谓“七上八下”，花形分布如同芝麻开花节节高，寓意为官者仕途顺利、从商者生意兴隆。

黄鹤楼（硬乐道）