Description

Cultural Characteristics: · A Scenic Discourse: 黄鹤楼 (Huanghelou) stands as the foremost among the three great towers of Jiangnan. The beauty of the scenery is intertwined with the richness of literature, as since the Jin dynasty, officials and literary figures have flocked to its heights, gathering to drink and recite, leaving behind countless moving poems and beautiful legends. 黄鹤楼·论道 (Huanghelou Lun Dao) inherits the exquisite essence of this unparalleled scenery, pushing the aesthetics of packaging to their utmost limits. It encapsulates the ways of humanity, the art of dealing with matters, the principles of business, and the pursuit of knowledge... distilling the myriad paths of the world into a refined evaluation that lingers in the memory. · Noble Black and Red: The packaging of 论道 (Lun Dao) employs a striking contrast of black and red, inheriting classic elements of ancient Chinese aesthetics while also expressing a simple dialectical thought—opposition and unity, interdependence. This directly resonates with the theme of "discourse." · Aesthetic Calligraphy: The innovative side packaging design of 论道 (Lun Dao) rewrites the history of cigarette packaging culture, replacing traditional indicators with the handwritten font of the "Contemporary Sage of Grass" Yu Youren. Bold yet graceful, blending the extraordinary with the subtle, this cursive script showcases the essence of Chinese calligraphy in a casual yet profound manner. Product Characteristics: · Functional Tobacco Blend: 论道 (Lun Dao) incorporates a specially blended functional tobacco that includes a proprietary herbal extract, aged in specially crafted wooden barrels to enhance quality. This ensures a unique flavor while maintaining a smooth and sweet smoking experience. · Aroma Expansion: In line with the national bureau's project on constructing a cigarette brand fragrance system, extensive research on over 150 individual aroma bases has been conducted. Utilizing proprietary plant extraction technology, dozens of aromatic bases have been reconfigured, significantly expanding the fragrance profile of 黄鹤楼 (Huanghelou) 论道 (Lun Dao), giving it a more distinctive style. · DNA Anti-Counterfeiting: 论道 (Lun Dao) employs the DNA anti-counterfeiting technology used since 1916, a complex composite anti-counterfeiting method that surpasses even banknote printing techniques. This technology ensures that each pack of cigarettes has a unique anti-counterfeiting identity. In addition to specialized instruments for detecting the DNA layer, everyday identification can be performed using an infrared pen on the brother's portrait position, revealing a faint green light spot.

文化特征： ·绝景论道：黄鹤楼乃江南三大名楼之首，文因景成，景随文传，自晋以来，历代官宦显要、文人骚客，莫不争相登临，聚酒酬唱，坐而论道，留下无数动人的诗文题咏与美丽传说。黄鹤楼·论道，秉承天下绝景的唯美基因，将包装美学发挥到极至。为人之道、处事之道、经营之道、学问之道……世间百道，浓缩其间，细致品评，回味无穷。 ·尊黑贵红：论道包装采用了对比强烈的黑红两色，既继承了中国古代美学的经典要素，也表达了朴素的辨证法思维，对立统一又相互依存，直接呼应“论道”主题。 ·唯美书法：论道创新式的侧面包装设计改写了香烟包装文化的历史，取代原有烟气指标等内容的是“当代草圣”于右任的手书字体。雄豪婉丽，冲淡清奇，仪态万千，出神入化的草书字体，于随意间中呈现中国书法的美学精髓。 产品特性： ·功能烟丝：论道在工艺上添加了特别调配的功能烟丝，该功能烟丝添加专用本草提取液，以特制木桶贮存提质，在保证感官设计值基础使风味更加独特,实现了烟气绵柔，甘润回甜的吸用感受。 ·香源拓展：实施国家局《卷烟品牌调香体系构建》项目研究，在完成150多种单体香基效果分类研究的基础上，利用自主植物提取技术，重新调配构建了数十种板块香基，大大拓展了论道黄鹤楼的香料香韵，使之具有更为独特的风格。 ·ＤＮＡ防伪：论道采用了1916所采用的ＤＮＡ防伪技术，该技术是比印钞工艺更复杂的复合型防伪技术，这种技术能确保每一包烟拥有独一无二的防伪身份认证。除用专用仪器检测DNA防伪层外，日常辨别可用红外笔照射兄弟头像位置，可显现淡绿色光点。