Description

“红河•道” is positioned as a high-end image product of the Honghe brand, targeting successful individuals who pursue an exceptional quality of life and continuously refine their personal qualities. [Taste Characteristics] It utilizes a self-developed "Tobacco Leaf Resource Selection System" to carefully select tobacco leaf materials, naturally fermented in a warehouse-style process; employing a unique "Three-Level Formula" crafted with proprietary technology, it is meticulously refined through multiple modern techniques and harm reduction methods. This maximizes the inherent qualities of each premium tobacco leaf, highlighting pure, elegant sweetness, with smooth smoke and a pleasant, sweet aftertaste, offering a noble and elegant ultimate experience. [Packaging Design] The packaging features a globally exclusive patented side-opening sanitary cigarette box, introducing a new hygienic way to access cigarettes, showcasing respect and care for consumers. The empty trademark composition emphasizes brand elements, with the layout reflecting the profound cultural heritage through the Chinese traditional calligraphy of the character "道" (Dao), merging the dynamic and fluid design of the "红河·道" brand name inspired by the imagery of running cattle and flowing rivers, embodying the spirit of continuous innovation and pursuit inherent in Honghe. The overall design is not only a careful aesthetic presentation but also a core expression of the brand's values; it is not a mere accumulation of techniques but a thoughtful exploration of the profound "道" culture. The entire cigarette pack exudes a sense of clarity, smoothness, and dimensionality.

“红河•道”定位为红河品牌的高端形象产品，目标锁定事业有成、追求卓越生活品质、不断完善自身素养的人群。 [口味特点] 采用自主研发的“烟叶资源优选系统”精选烟叶原料，自然天成的仓式发酵；应用自主知识产权的“三级配方”独特工艺科学设计，多项现代工艺及多重减害降焦技术精制而成；最大限度地发挥每片优质烟叶的天赋，突出纯正、优雅的清甜特征，烟气柔顺、余味舒适津甜，高贵、典雅的极致享受。 [包装装潢] 包装采用全球独享专利的侧开式卫生香烟盒，全新的卫生取烟方式，尽显对消费者的尊重、关爱。置空式商标构图，只对品牌元素做出重点体现，布局以中国传统文化书法艺术的“道”字来体现深厚文化底蕴，融汇奔牛、河流造型的“红河·道”品牌字型设计激扬、流畅，将红河不断创新、不断追求的精神意蕴内涵其中。整体设计不仅是精心的美学呈现，更是基于红河品牌价值的核心表达；不是刻意的工艺堆砌，而是对深厚“道”文化的探寻与深思。整款烟包呈现晶莹感、柔顺感、立体感。