Emphasizing its profound cultural heritage, the packaging is adorned in red. Currently, among the ten-yuan tier cigarettes on the market, most recognized brands predominantly feature cool colors. As a widely applicable red-packaged cigarette, it stands alongside the Dahuoying (hard) and Yunyin (purple) brands. As one of the earliest brands to cultivate cultural identity in the tobacco industry, the 白沙 (Baisha) series, with its rich "Flying Culture," has become the preferred choice for gifts and banquets within the ten-yuan tier.

注重其深厚文化底蕴，采用红色做为外包装，目前市场上十元档卷烟，得到认可的几支品牌几乎都以冷色为主，做为适用范围较广泛的红色外包装卷烟，目前为大红鹰（硬）及云烟（紫）两支品牌，做为最早烟草行业培育品牌文化的白沙系列卷烟，凭借“飞翔文化”的浓厚文化底蕴，使其成为十元档卷烟中馈赠、宴席的首选品牌。

白沙（红和）