Description

From the perspective of packaging style, 都宝（天空蓝中支） adheres to the personalized, youthful, and modern positioning of the 都宝 brand, employing an internationally minimalist modern design. The brand logo serves as the primary visual element, abstractly interpreted to evoke boundless imagination, symbolizing the brand's spirit of continuous exploration, determination, and striving for progress. The pure sky blue paired with a white background creates a bright, relaxed, and joyful image. In terms of craftsmanship, it utilizes a light-engraved medium specialty paper, featuring a crystalline ice flower pattern that lends a silky smoothness and comfortable tactile feel. The text employs cold stamping techniques, with selective use of electric engraving for a clean, delicate, and richly layered effect. Regarding the smoking experience, this product centers around a harmonious and blended tobacco aroma, characterized by a "soft, gentle, and moist" profile. It is delicate and smooth yet full-bodied, leaving a refreshing aftertaste that is soothing without being overwhelming, with minimal irritation. Culturally, 都宝（天空蓝中支） conveys modern lifestyle values such as "The world looks at me, 都宝 sky blue," focusing on themes of "youth, diversity, and limitless possibilities," and narrating the inner stories of modern youth. This product resonates deeply, easily evoking a stronger consumer connection among contemporary young people.

从包装风格来看，都宝（天空蓝中支）在遵循都宝品牌个性化、年轻化、现代化的定位基础之上，采用国际简约现代设计风格，以品牌LOGO为主要视觉输出，通过抽象化演绎，给人以无限联想空间，象征都宝品牌不断探索、锐意进取、拼搏向上的品牌文化精神，纯净的天蓝与白底搭配，塑造出明快、轻松、愉悦的画面。 从工艺特色来看，其采用光刻介质专版纸，底纹采用结晶冰花效果，使之丝滑润泽，手感舒适，文字采用冷烫工艺，局部使用电雕凹凸效果，干净细腻，层次丰富。 从品吸感受来看，该款产品以协调、融混为一体的烟草本香为主体风格，产品品吸特点表现为「绵、柔、润」，细腻柔和不失饱满，留味生津、润而不杂，刺激性小。 从文化内涵来看，都宝（天空蓝中支）输出「世界向我看 都宝天空蓝」等现代生活价值主张，聚焦「年轻、多元、无极限」，演绎现代青年内心故事。这种产品心智渗透，容易唤起当代新青年群体更强烈的消费共鸣。