ESSE is a brand of the Korea Tobacco & Ginseng Corporation, and its name is derived from the Italian word for "woman." This low-tar blended product is aimed at female consumers.
爱喜是韩国烟草与人参公司品牌,爱喜ESSE名称源于意大利语“女性”,是以女性消费者为目标市场的低焦油混合型产品。