“苏烟” was launched in 2001. In 2003, it was designated as the "official tobacco for receptions in Jiangsu Province" by the Jiangsu provincial government. In November 2004, it was chosen as the "official tobacco for the banquet of the Second Zhejiang China Private Enterprises Summit." In April 2005, the “苏烟” brand was awarded the title of "official tobacco for the tea (reception) banquet at the 2005 China (Hangzhou) West Lake International Tea Culture Expo." At the "2005 China Independent Innovation and Brand High-Level Forum," the Xuzhou Cigarette Factory was honored with the title of "the most growth-oriented independent brand enterprise in the industry" for its outstanding performance in independent innovation and brand building, becoming the only company in the tobacco industry to receive this accolade. Representing the image of high-end cigarettes, “苏烟” was recognized as the most growth-oriented independent brand in the tobacco industry.
“苏烟”2001年面市。2003年，“苏烟”被江苏省政府列为“江苏省接待指定用烟”；2004年11月份，“苏烟”被指定为“第二届浙江•中国民营企业峰会宴会指定用烟”；2005年4月“苏烟”品牌被授予“2005中国（杭州）西湖国际茶文化博览会茶（招待）宴会指定用烟”；在“2005中国自主创新•品牌高层论坛”上，徐州卷烟厂以在自主创新和品牌建设方面的卓越表现被授予“中国制造•行业内最具成长力的自主品牌企业”的称号，成为烟草行业唯一一家获此殊荣的企业；代表高端卷烟形象的“苏烟”被评定为烟草行业内最具成长力的自主品牌。
