Brands
大陆 · Mainland China
恒大
上海烟草集团有限责任公司
In 1948, to celebrate the establishment of the China Evergrande Group, the East Asia Tobacco Factory launched the "恒大" (Hengda) brand of cigarettes, commissioning renowned designer Chen Jiaxiang from the Tianjin Huazhong Printing Office to create the "恒大" cigarette label. After the founding of the People's Republic of China, the East Asia Tobacco Factory underwent several name changes, becoming the state-owned Tianjin Hengda Tobacco Factory, the Tianjin Hengda Cigarette Factory, and the local state-owned Tianjin Hengda Tobacco Factory. In 1956, the Hengda Tobacco Factory was merged into the Tianjin Cigarette Factory, and the "恒大牌" (Hengda) cigarettes became the flagship product of the Tianjin Cigarette Factory. In 1980, it was recognized as a quality product by the Ministry of Light Industry; in 1987, it was awarded the title of the best-selling brand by the State Tobacco Monopoly Administration; in 1988, it won a bronze medal at the China Food Expo; in 1994, it was honored as a well-known brand and a favorite consumer product in Tianjin; in 1995, it was recognized as one of Tianjin's top 100 industrial products; from 1999 to 2009, it was continuously recognized as a famous trademark in Tianjin; and from 2007 to 2010, it was rated as a famous brand product in Tianjin.
1948年，为庆祝中国恒大企业公司的成立，东亚烟草厂创立了“恒大”牌香烟，并委托天津华中印刷事务所的著名设计师陈嘉祥设计了“恒大”牌烟标。新中国成立后，东亚烟草厂先后更名为公营天津恒大烟草厂、天津恒大卷烟厂、地方国营天津恒大烟草厂等。1956年，恒大烟草厂并入天津卷烟厂。“恒大牌”卷烟成为天津卷烟厂的主打产品。 1980年被国家轻工业部评为优质产品；1987年国家烟草总公司授予年度最畅销牌号；1988年获中国食品博览会铜奖；1994年获天津市名牌畅销产品称号和天津人最喜爱消费品称号；1995年评为天津市百名最大工业产品；1999年至2009年被连续认定为天津市著名商标； 2007年－2010年被评为天津市名牌产品。
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